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Although women control spending in most of consumer goods, too many businesses behave as if they had no say over purchasing decisions. Companies continue to offer them poorly conceived products and services and outdated marketing narratives that promote female stereotypes.
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Look at the automotive industry. Cars are deed for speed—not utility, which is what really matters to women.
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No SUV is built to accommodate a mother who needs to load two small children into it. Or consider a recent ad Wives wants casual sex MI Dowling 49050 Bounty paper towels, in which a husband and son stand by watching a spill cross the room, until Mom comes along and cheerfully cleans up the mess.
Meanwhile, women are increasingly gaining influencein the work world. As we write, the of working women in the United States is about to surpass the of working men.
The Female Economy
Three-quarters of the people who have lost jobs in the current recession are men. To be fair, women are still paid less, on average, than men, and are more likely to work Torrance horny girls that have helped insulate them somewhat from the crisis.
Nevertheless, we believe that as this recession abates, women not only will represent one of the largest market opportunities in our lifetimes but also will be an important force in spurring a Summertime Duson Louisiana bbw friend and generating new prosperity.
These types, which are primarily defined by income, age, and stage of life, are fast-tracker, pressure cooker, relationship focused, managing on her own, fulfilled empty nester, and making ends meet. Few women fall into just one type. Married fast-trackers with children, for instance, are likely at some point in their lives to also fall into the pressure cooker category.
Four are businesses where women are most likely to spend more or trade up: food, fitness, beauty, and apparel.
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The other two Lady wants sex CA San jose 95126 businesses with which women have made their dissatisfaction very clear: financial services and health care.
Food represents one of the largest opportunities. Favorite grocery stores among the women we surveyed included Whole Foods and Tesco. Though they appeal to different segments, the two chains have each developed a loyal following.
Whole Foods has Best buy west hot lonely singles despite its high prices by targeting the demanding but well-to-do fast-trackers, who want high-quality meats and produce and a knowledgeable staff.
Tesco stores, which offer one-stop shopping for a wide range of household items, including books, furniture, and financial services, appeal to the time-strapped pressure cookers, who desire convenience.
Fitness is also a big business. The U.
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